Ultra Fresh Platinum original Blue + fabric softener liquid laundry detergent: whitens, brightens and softens with a clean fresh scent. A powerful clean with a touch of added softness. He compatible; can be used in all washing machines. Concentrated formula does up to 640 loads from one 5 gallon bucket safe for use on all washable fabrics contains no bleach or phosphates. Safe for use in septic systems. Premium concentrated formula compares to name brands like tide Plus downy; based on quality, cleaning power and number of loads possible. Shipped to your door directly from the factory, buying in bulk saves you time and money. Pump included at no charge.