Ultra Fresh Platinum fragrance free & dye free fabric softener softens fabric, reduces wrinkles and eliminates static. No added fragrance or dye, formulated to be hypoallergenic and sensitive skin friendly. Concentrated; 5 gallons does up to 640 loads. For use in he & standard washing machines. Safe for septic systems. Contains biodegradable softening agents. Compares to National name brands like tide free fabric softener based on quality and total number of loads possible. Buy in bulk, factory direct and save. Stop lugging jugs from the store, stop running out. Pump included