Jeep's mission is to provide customers with vehicles that enable them to live life to the fullest, focusing on freedom, authenticity, and adventure. The brand aims to offer a unique car ownership experience by focusing on customer needs and building a positive work environment. This involves understanding customer preferences and providing solutions that align with their lifestyle. In essence, Jeep's mission and vision are intertwined with the brand's heritage of adventure, freedom, and authenticity, aiming to create a unique and rewarding ownership experience for all customers.