Price is for 10-FT length. 24-Pin 1.0mm (0.039") Pitch Ribbon Cable, 24-wire. General Description: Use this flat ribbon cable to build your own custom cables. It is available in a number of varieties, each with a different number of conductors. It is perfect for use with insulation displacement connectors (IDC). One edge of the cable is color coded, which is conventionally used to indicate pin 1 of a cable. This wire is sold by 10-FT length and cut to length for your order. For example, if you order qty 2, it means cut to 20 feet long. Specifications 24-Pin 1mm Pitch Ribbon Cable Cable Width: 20mm (1.73") Bulk ribbon cable for custom 20-pin applications