Introducing the Sony a7 IV, aptly named "Beyond Basic," a cutting-edge hybrid mirrorless camera that excels in both still photography and video performance. This versatile camera features a newly developed 33MP Exmor R BSI CMOS sensor with a back-illuminated design, delivering exceptional clarity, minimal noise, and vibrant color rendering, especially in challenging low-light conditions.Powered by the BIONZ XR processor, the a7 IV ensures rapid image processing, supporting impressive features such as 10 fps shooting, 4K 60p video recording, and advanced AF tracking. Dive into a world of cinematic possibilities with 10-bit recording, including S-Cinetone, S-Log3, and HLG support for diverse color and gamma controls.The Fast Hybrid AF system covers an impressive 94% of the image area, featuring 759 phase-detection points that seamlessly integrate real-time tracking and eye AF for both photo and video modes. Elevating the video recording experience, the advanced autofocus is complemented by unique features like Focus Map and Focus Breathing compensation.The camera's ergonomic body design includes an enhanced OLED Tru-Finder EVF, a flexible vari-angle LCD touchscreen, and improved connectivity with USB 3.2 Gen 2 Type-C, HDMI, and audio ports. With a 5-axis SteadyShot INSIDE image stabilization system, advanced flash control, and wireless connectivity options, the a7 IV offers an unparalleled shooting experience.Enhance your Sony Alpha a7 IV with ou