The Hammer-Trap is the newest offering in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap's name is derived from the incredible hammering action. This action, which will literally rock your rod tip, also activates the Tri-Tone sound chambers. In turn, this emits 3 distinct tonal frequencies as well as the next-level vibration. When stopped on the retrieve, the Hammer-Trap will fall with a fluttering action. These attributes, along with a very modern profile, culminate in a lure that draws vicious strikes from any fish in its vicinity.