Genuine Wrangler is the great American Jeanswear Brand that's built distinctively for men, featuring premium fabrications, design details and construction that ensure the right look, comfort and performance. Genuine Wrangler is as comfortable in any surrounding as the men who wear them, reflecting an independent spirit that is real, honest and down-to-earth.
Wrangler’s Men’s Loose fit Jeans offer the ultimate laid back look and relaxed style. Choose from a lighter casual wash and a darker, sleeker wash to find the coloring that works best for you. Wrangler builds traditional denim jeans that are dedicated to the American man. Genuine Wrangler jeans are as enduringly genuine as the men who wear them. They have broken-in comfort but are made to last.
About Wrangler
Since its inception, has been an iconic American brand in jeanswear and lifestyle apparel. Based in Greensboro, North Carolina, Wrangler has been producing apparel shaped to fit the values and lifestyles of Americans for over a half century. In 1947, the first pair of Wrangler Cowboy Cut Jeans were stitched together, beginning a legacy that has established Wrangler as the leader in denim and American lifestyle apparel. Although the Wrangler brand has deep roots in American heritage, the brand continues to find new ways to create apparel for the changing needs and lifestyles of American consumers. Over the last decade, Wrangler has become one of the fastest growing national jeans brands, combining unparalleled heritage, consumer research and forward thinking to create lifestyle brands for every consumer. With brands like the iconic Wrangler Western Wear, the contemporary western brand Twenty X, Wrangler Rugged Wear, ProGear by Wrangler, the durable and innovative RIGGS Workwear, and Aura from the Women at Wrangler, the revolutionary jean with over 120 fits, Wrangler is the brand to fit your lifestyle.

For nearly 70 years, Wrangler has staked its claim as a global leader in jeanswear, casual apparel and fashion-forward western inspired attire. Built upon the nostalgic undercurrent of Americana heritage, the brand celebrates a rich legacy of authentic products consumers crave. Wrangler continues to preserve their American legacy while continuously developing innovative products that harness traditional roots, while expanding on its mainstream appeal as a fashion-forward label.  Wrangler will prepare you for whatever the day may hold. So go ahead, be bold. Be adventurous. Be comfortable in your own jeans.