Moisturize your little one's skin with Johnson's Baby Lotion with coconut oil, aloe vera, and vita-min B5. Gentle enough for babies and the whole family, this newborn lotion is proven to hy-drate skin for 72 hours. Specially formulated for newborn and delicate skin, it moisturizes, pro-tects from dryness, and strengthens skin. Pediatrician & Dermatologist tested, this pH-balanced lotion has a unique gentle baby scent and is hypoallergenic with no added parabens or dyes. Our formula can help fight the 5 signs of itchy dry skin such as – itchiness, tightness, flaking, scaling, and redness. Johnson's Baby cares for what is precious: your baby's precious skin and hair, and precious moments of bonding. Packaged in a bottle made with 50% recycled plastic. Part of the perfect 3-step bath routine: 1. Shampoo with Johnson's Baby Shampoo 2. Wash with Johnson's Head-To-Toe Wash & Shampoo 3. Moisturize with Johnson's Baby Lotion Our Formula: Now with Aloe Vera & Vitamin B5: Our formula, with aloe vera, vitamin B5 and coconut oil, hydrates delicate skin, leaves skin feeling soft, and supports a healthy skin moisture barrier. Hypoallergenic, pH-balanced, and formulated with no added parabens or dyes. Tested by Pediatricians; made with unique gentle baby scents How to Use: After a warm bath with Johnson's Baby Shampoo and Johnson's Baby Head-to-Toe Wash, gently massage Johnson's Baby Lotion over baby's entire body for 72-hour hydration. Can also be used anytime to moisturize skin. Brand Story: Johnson's Baby cares for what is precious: your baby's precious skin and hair, and precious mo-ments of bonding. For over 125 years, we've been committed to crafting gentle, science-backed baby care products that support happy, healthy bonding moments. World's #1 Baby & Child Care Brand* *Source Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.