Crest Pro-Health Gum & Sensitive Toothpaste rapidly relieves sensitivity and strengthens gums. Gum & Sensitive creates a protective shield against food & drink for lasting sensitivity relief within days of use*, giving you all-day protection. The scientists at Crest designed this stannous fluoride toothpaste that immediately soothes for lasting relief. If you are not taking care of your gums, you're not really taking care of your mouth, which is why Crest Pro-Health Sensitive and Gum Toothpaste is formulated to dissolve and remove harmful bacteria. And by unleashing the power of stannous fluoride, you'll be fighting gingivitis and cavities, too. Crest, the #1 Toothpaste brand in America. *Sensitivity relief with twice-daily brushing.