Colgate Kids Fluoride Toothpaste, Strawberry Burst is a strawberry flavored fluoride toothpaste for kids that makes brushing enjoyable and encourages your child to maintain a daily oral care routine. Formulated in liquid gel form, this kids fluoride toothpaste provides clinically proven cavity and enamel protection and freshens the mouth with a burst of strawberry flavor loved by kids. This flavored strawberry toothpaste is also sugar-free and gluten-free. When it comes to dental care, encouraging children to start brushing early and regularly is important. Colgate Kids Fluoride Toothpaste makes brushing fun. This easy-to-dispense gel toothpaste offers cavity and enamel protection, a fun, refreshing flavor, colorful packaging and a lifetime of bright smiles. At Colgate, we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more—and that's a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That's why we're committed to raising oral healthcare standards everywhere.