Developed over twenty years to military specifications, ROK have become the market leading brand demanded by consumers & professionals alike. ROK STRAPS are the Brainchild of an Australian engineer Gary McCay. During his university studies into eye injuries, Gary became aware of the utterly horrific number of serious eye injuries caused by elasticated cords and bungie straps. Gary formed ROK STRAPS PTY Australia 25 years ago to design and manufacture safer straps using and new design of solid rubber shock-cord with a tight nylon outer braid . His innovative design has significantly less recoil if released under tension and ROK Hooks are designed to eliminate bending, breaking and sharp edges. Our patented designs have inherently superior design qualities which make them safer, stronger, longer lasting as well as being quicker to use then other straps on the market. ROK PRODUCTS are sold Worldwide in over 24 countries. ROK STRAPS are used by Professionals, Trades of all kinds as well as DIY USERS across a wide variety of applications ranging from Military hardware, general purpose tie downs, motorcycle and cycle straps as well as an impressive range of pet products. Over 5 Million units have been manufactured and sold in the past 3 years.