Gentle enough for newborns and good for the whole family, Johnson's Head-to-Toe Wash & Shampoo helps make bath time bonding time with your baby. This ultra-mild baby wash and shampoo is pediatrician-tested and pH-balanced to baby skin. Containing over 90 percent ingredients of natural origin,* this sulfate-free baby shampoo is gentle enough to cleanse baby's sensitive skin. The Johnson's No More Tears formula makes this baby wash tear-free and as gentle to your baby's eyes as pure water. Johnson's Head-to-Toe Wash & Shampoo contains no harsh fragrances, parabens, phthalates, or dyes and JOHNSON'S does not test on animals. Apply the hypoallergenic baby wash and shampoo with warm water using your hand or a washcloth, gently lather, rinse, and follow with a gentle massage using Johnson's Head-to-Toe Baby Lotion.*Based on average cumulative volume of ingredients in Johnson's Head-to-Toe wash & shampoo, using ISO DIS 16128 (water included).