“A sound mind in a sound body;” the acronym of ASICS from Latin to English isn't the only unique aspect of the Japanese heritage footwear company. Since the late 2000s, Asics has collaborated with Ronnie Fieg and Kith, and other in-demand sneaker personalities and brands, to become one of the most revered shoe brands in the world. Popular Asics lifestyle shoes for men and women include the Asics Gel-Lyte 3, Asics Gel-Saga, and Asics Gel-Lyte 5. Asics' collaborations with Concepts, Sean Wotherspoon, atmos, and many more are considered for their intriguing colors, premium materials, and like every Asics shoe ever made, all-day comfort. Apart from its lifestyle line of retro models, Asics is also a serious player in the performance footwear industry, as one of the world's most worn and respected brands for running shoes.