ICONIX has been steadily producing creative animation works including ' Tayo the Little Bus', 'Chiro and Friends', 'Tai Chi Chasers', 'Z Rangers' as well as 'Pororo the Little Penguin' since its establishment in 2001. In addition, based on animation characters, ICONIX has been developing various Character businesses consisting of publication, toy, music, performance, theme park, character licensing etc... Pororo has had a brilliant success in last dacades. A lot of children were looking forward to watching new seasons. Also, Tayo the little bus became a huge success within a very short time. These animations are recommended for kids aged three and up. Here are some reasons children and parents like Tayo and ICONIX animation. Characters in animation promotes positive behaviors. Animations constantly incorporates traffic rules into their story-line that emphasizes importance of of respecting authority and staying safe at all times. Also they emphasizes the importance of kindness and friendship. Together with the animation, ipo and ICONIX toys are not only playful but also educational.