All of our bait scents are made from real whole bait – nothing fake and nothing artificial. All of our bait scents are UV enhanced, which makes your bait or lure more visible to fish, and supercharged with amino acids that boost up the natural flavors of bait and also trigger an impulse in a fish's brain to feed. Unlike some companies with one flavor for saltwater, one for bass, and one for crappie. We allow anglers to get scent specific to match what your target fish are feeding on. On tough days that makes a huge difference. including return postage. We don't get a lot of product back!