Cabin air filters have proven to be essential to your vehicle as air quality can be severely affected by wildfire smoke, pollen and dirt. FRAM Fresh Breeze cabin air filter is the only cabin air filter that uses the natural deodorizing properties of ARM & HAMMER embedded in the filter to get rid of odor flowing through the ventilation system. FRAM cabin air filter filters 98% of these contaminants. Particles that enter the vehicle with outside air through the vehicle's air conditioning, heating system and ventilation system can become concentrated and expose passengers to smoke, road dust, dirt and particles at higher levels than outside the car. Breathe in cleaner air with a FRAM Fresh Breeze Cabin Air Filter.