BLANX Intensive Stain Remover effectively removes stubborn stains caused by smoke, food, drinks and plaque and is specially designed to restore the natural whiteness of teeth. White teeth have always been an essential beauty but many whitening methods use aggressive abrasives that can damage tooth enamel. BLANX is the only natural cosmetic toothpaste with an international patent that contains Arctic lichen that restores the natural whiteness of teeth. Non-abrasive, peroxide free and gentle on enamel makes BLANX suitable for everyday use to give you a healthier, whiter smile. Brush thoroughly for 2 minutes, twice a day."