Back when we created fashion socks in the 70's, they weren't even a thing. Black socks and white socks were the only game in town. That wasn't our vibe. So, we pivoted and gave HOTSOX big pops of color. The designs were red hot and the fans went crazy. We learned a few lessons along the way. First and foremost, socks are fashion accessories. Second, people love to stunt their sock game - no two people wear socks the same way. And most importantly, the major key to HOTSOX is making socks that feel great, function well, and deliver on today' style. More than 30 years later, we're still ahead in the game we created.