Other washes and shampoos are formulated with harsh ingredients that can be harmful to your baby's skin. Our unique 2-in-1 baby-safe formula is made with natural colloidal oatmeal, which is well known by experts to help soothe ailments like diaper rash. The cellulose and fiber from the oats are tough on redness and irritation, but soft on your baby's delicate skin, leaving it touchably smooth. Babies love the feeling of this gentle wash and shampoo, and parents love that it's also completely free of paraben, phthalate, and quaternium-15. Parents, bath time with your little one shouldn't have to be hard.