The company was founded in 1908 by marquis mills converse and has been a subsidiary of Nike, Inc. since 2003.[2] it was one of the few producers of athletic shoes and for over a half century the company dominated the American court shoe market. converse shoes are distinguished by a number of features, including; the company's star insignia, the all star's rubber sole, smooth rounded top, and wrap-around strip that have become extremely distinguishable internationally. Durable Product.