Commercial detergents are good at removing dirt and stains, but often fail at removing odors. Add Fresh Wave IAQ Laundry Additive to standard laundry detergent to boost its odor-fighting power. Even the toughest smells can be eliminated from soiled linens, uniforms, towels, mop heads, and fabrics. Rely on Fresh Wave IAQ to safely, effectively eliminate the worst odors and defend your company's reputation. The leader in natural, safe, and effective commercial odor eliminators. The deep connection between smells and memory has been proven by science. One of the leading triggers of memory is smell. Bad odors in your place of business can leave negative feelings and memories in clients and customers, even when your other services impress.