The Acme C140-NCS 1/4-Ounce Little Cleo Fishing Lure features a unique humpbacked shape that results in a seductive, wiggling action that creates the illusion of a fat baitfish acting in an erratic, confused manner. This odd behavior triggers the predatory nature of the gamefish, who strike out of curiosity and anger, as well as hunger. This three-way appeal hooks them every time, and explains Little Cleo's fantastic success - it's famous countrywide as the one lure that takes all gamefish.