Is your skin itchy from insect bites or poison ivy? Relieve itch from these skin irritations with a formula designed to cool on contact: Cortizone 10 Maximum Strength Cooling Relief Gel. This anti-itch gel made with maximum strength hydrocortisone*, the #1 itch medicine recommended by doctors, works fast to relieve itching associated with minor skin irritations. But Maximum Strength Cortizone 10 Cooling Gel doesn't just work fast — it also gives you long-lasting relief. Use this anti-itch cooling gel to temporarily relieve itching associated with minor skin irritations due to eczema; psoriasis; detergents and soaps; jewelry; cosmetics; seborrheic dermatitis; insect bites and poison ivy, oak, and sumac. Stock up on Cortizone 10 Maximum Strength Cooling Relief Gel so you always have cooling itch relief on hand. *1% hydrocortisone is the maximum strength available without a prescription. DIRECTIONS: Adults and children 2 years of age and older: Apply to the affected area not more than 3 to 4 times daily. For children under 2 years of age: Ask a doctor.