Aveeno Soothing Bath Treatment with 100% Natural Colloidal Oatmeal helps soothe and relieve dry, itchy, irritated skin. This dermatologist-recommended skin treatment temporarily protects skin and relieves itchiness while also gently cleansing and moisturizing skin, leaving it soft, smooth and healthier-looking. Its soothing formula is made with natural colloidal oatmeal, a long recognized ingredient that relieves itching naturally, to help soothe irritation due to poison ivy/oak/sumac, rashes, insect bites, eczema, insect bites, hives, sunburn, prickly heat and chicken pox. When dispersed in water, this fragrance-free skin soak forms a soothing milky bath treatment that is mild enough for sensitive skin.From the dermatologist-recommended brand for over 65 years, Aveeno uses the goodness of nature and the power of science to keep your skin looking and feeling healthy and balanced.