The gen-k collection is designed for a new class of up-and-comers and entrepreneurs who are driven by their passions and lead with style. The gen-k manifesto features premium materials and a sporty silhouette for contemporary take on an active sneaker. Its smooth, full grain leather upper is accented by breathable mesh, highlighting the signature K-Swiss 5 stripes detail. On the inside, a molded eva sock liner provides cushioned comfort. Flat waxes laces, laser-etched branding on the tongue and a stitched heel overlay add elevated touches creating a modern, versatile sneaker that keeps up with your hustle.
Founded more than 40 years ago in Van Nuys, California, K-Swiss introduced the first all-leather tennis shoe, the K-Swiss Classic, in 1966. Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative athletic brand in the market. Today, the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth.