Company & Brand Design Design is a manufacturer and distributor of personal expression products found in 3,600 retail stores across the United States, Canada, and the UK. We employ about 100 people, and currently partner with 135 independent and company sales representatives in the U.S., Canada and abroad. Our business operates primarily from our headquarters building in Grand Rapids, Michigan, and we distribute products from Wyoming, Michigan, about ten miles from our downtown facility. Mission Connecting people to people by being a family-oriented, fun company that provides trend-driven product choices for celebrations of life. Brand We are celebration! Family-owned for almost 25 years we are the emerging brand for personal expression. Our wide range of products and price points give us the competitive advantage in the marketplace. We are the just right, one-stop solution with a simple approach: original, trend ahead, design-driven concepts to compliment any existing inventory – or a complete line of the essentials for an all-in-one, celebration destination. We don't follow the trend, we set it. Butterfly The butterfly represents many things depending on your perspective; world traveler, symbol of love, luck and the resilient human spirit. From our perspective the most exceptional of these is beauty, an everyday reminder of life's infinite possibilities. Out of that beauty comes expression; a simple transformation that takes an ordinary moment and turns it extraordinary. Just as the butterfly uses its well-developed vision to hone in on its destination, we share our vision of a world where there is celebration in each and every day – the daily opportunities we have to make something special, to make someone smile, to make something beautiful.