The Berkley PowerBait MaxScent The General fishing bait features a classic slow falling stick bait design for finesse presentations and luring hard-to-catch fish. The fishing lure combines wiggle-action movements with an ultra-powerful scent that will have fish drooling to get a taste. The soft yet durable material provides lifelike action and easier hookups, producing multiple fish on each bait. A realistic texture and natural matte colors fool the most discerning fish. Finished with Berkley's MaxScent, the bait releases a supercharged scent field that attracts fish with a never-before-seen effectiveness and is engineered with enhanced flavor to keep fish from letting go.