DefineMe scents were created to connect you to the goddess within. Our fragrances are a wearable reminder of your self-love, creativity, gratitude, wanderlust, free-spiritedness, and strength. By understanding the connection between scent and emotion, we found divine-smelling fragrances to be a powerful way to help you embody that mold-breaking, barrier-crushing spirit within. As part of our mission to empower, we also established early on that we wanted to rival the designer scents without the cruelty (or the price tag)—that's why all of our products are cruelty-free and 100% vegan (forever!).