Stride Rite designs and engineered footwear specifically to meet the needs of growing children. Stride Rite mission is to encourage kids and support parents by developing and marketing products that help children embrace life's possibilities and adventures with confidence. Stride Rite shoes aren't like any other shoes you'll buy. They're better. With more than 85 years of experience, they've learned a few things about their craft. Stride Rite is the one company that's been helping kids run, jump, leap, grow, and playfully express themselves since 1919.