shad alive Gulp bait are 100-percent biodegradable. The shad comes floating in the magic gravy. Authentic action, scent and taste of these long-lasting shads will fool the most finicky fish. It produce an artificial bait that looks, smells and even tastes like the real thing. New Gulp alive baits absorb 20-percent more Gulp scent and attractant which makes them more effective. Also, has a 34-percent better swimming action than original gulp. More attractant, better action, better results than ever before Gulp alive baits. Designed to target fish suspended or holding in vertical cover. Perfect for working weedlines and wood, docks or dams. Comes in 18.6-ounce jar. Measures 5-inch length. Available in new penny color.