iGroom 50:1 Ultra high concentrate shampoo is made with naturally derived ingredients to safely and gently remove dirt, grime, and odors. This gentle shampoo is formulated to soothe and condition the skin. Gentle enough to be used every day - Ideal for all bathing machines; Sulfate-Free, Paraben-Free, Phthalate-Free with NO Silicones; Naturally inspired and Environmentally Sustainable; pH balanced and safe for use on dogs, cats and horses; Can be diluted up to 50 to 1; Made in the USA;