A new generation of shaving brush for a new generation of user. The difference is in the bristles! Exclusive men-ü bristles are manufactured to be smooth, solid & non-absorbent. Animal bristles such as badger are like human hair – scaly, often with a hollow core & split ends. In order to create a lather, shave crème & water have to penetrate badger bristles before product is on their surface. Also, animal bristles expand & contract through absorption of shaving product & water which can lead to bristle loss.