"New Life International New Life Exotic Fish was founded in 1976 in Homestead, Florida. The company focused (and still does) on the breeding and wholesale distribution of African Cichlids; Malawi Cichlids in particular. New Life Exotic Fish has won numerous breeder awards for its high quality stock that were the result of the sameccommitment to quality that you see in Spectrum fish food today.In 1992, New Life International was founded to publish aquarium books by Pablo Tepoot and Ian Tepoot. New Life Exotic Fish became a subsidiary of this new venture. In 1994 we began formulating New Life Spectrum fish food. Since then, New Life Spectrum has become the main focus of the company, although we still have divisions selling tropical fish and books. see Other Products. Today, Spectrum has formulas for almost every variety of aquarium fish, coral and invertebrate with over 100 individual products sold throughout North America, South America, Asia, Australia, Europe and the Middle East."