Unlock a whiter smile instantly with the Colgate Visible White Purple Teeth Whitening Serum. Inspired by colour theory, this 40ml purple serum for your teeth is developed & inspired by color theory and uses this to neutralize yellow tones in seconds, revealing a whiter, more radiant smile. Formulated with advanced purple brighteners and clinically tested technology, it provides superior color-correction and effective surface stain removal. Perfect for last-minute touch-ups, the enamel-safe formula is gentle enough for daily use. With its convenient pump and refreshing Mint & Yuzu flavor, this Visible White Purple teeth whitening serum is your essential beauty tool for a whiter confident smile anytime, anywhere!