Made with 100% naturally-derived ingredients carefully chosen to enhance your body's own moisture. This ultra gentle, pH-balanced, water-based lubricant enhances intimacy with a barely-there feel and our famous pleasure. Pure & Simple is vagina-friendly, non-irritating, and vegan. It's everything you want in a lube—and nothing you don't. Because the best connections are natural. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.