Brand Story - With Jeulia, jewelry is more than an accessory - it represents something much bigger. Through jewelry, we're afforded the ability to not only personalize a look, but also evoke emotion and create memories. This is the very mentality Jeulia is founded on; we create premium, artisanal jewelry that embodies both who you are and what you stand for. The Jeulia Stone is an excellent alternative to natural gemstones because it is more scratch-resistant for everyday wear. Unlike natural gemstones that are mined from the earth using large machinery, explosives, and unsafe working conditions, the Jeulia Stone was developed to be more durable with better optical characteristics than of a diamond while maintaining an ethical standard to protect our environment.