Swarovski. Founded in Austria in 1895, Swarovski is the world's leading jewellery and accessory brand recognized for its brilliant products. Its founder, Daniel Swarovski, aimed to create "one diamond for all" when he invented a machine that carved crystals more accurately than was possible by hand. After centuries of creative collaboration and a wealth of accumulated experience, Swarovski became a leader in crystal carving creations and proudly offers stylish jewellery for people all over the world.