The gummies focus on helping 3 main areas: Stress reduction, Craving Reduction, Motivation And Focus. Quitting smoking can be a stressful process, both physically and mentally. Ashwagandha's stress-reducing properties may assist in managing withdrawal symptoms and cravings associated with nicotine addiction. Ashwagandha is believed to have an impact on certain neurotransmitters in the brain, including dopamine and serotonin. These neurotransmitters play a role in reward and pleasure centers, which are also involved in nicotine addiction.